TikTok

As of 2022, there are over 1 billion TikTok users. TikTok is ranked sixth among all social media platforms, placing it above Snapchat, Pinterest and Twitter. It is also the most engaging app making it a great platform for marketers to utilize. However, some have been skeptical about implementing TikTok into their marketing strategy out of fear they will only reach the younger demographic. However, reaching the younger demographic can reap great benefits. Let’s dive into some of those benefits.

The first benefit of reaching the younger demographic is brands can meet the next generation. Meaning brands can instantly connect with the next generation of generation z and millennial consumers around the world. There is a lot of pressure in today’s world to keep up with the latest trends. If businesses are able to start something new that sparks the interest of a few, those few will continue to influence a few more and before you know it everyone wants what that brand has to offer. Going along with that, the next benefit is TikTok cultivates unique engagement. Brands can convert users into brand ambassadors through shared experiences, hashtags challenges, ideas and more. Influencer marketing is continuing to impact consumers of all ages, especially the younger demographic. Which means utilizing brand ambassadors on TikTok is a great way to influence young consumers. Finally, TikTok is a great place for businesses to drive growth. TikTok’s intelligent content discovery process allows brands to drive growth and maximize visibility. As we all know, awareness is the first step in getting a viewer to convert to a customer. A couple companies that have been successful leveraging TikTok are chipotle with over 1.7 million followers, e.l.f. Cosmetics who creates contests and utilizes influencers, The Washington Post with other 14 million followers and the NBA who has grown by publishing engaging and humorous content. TikTok is a unique platform that allows brands to be creative and engage with their audience in a new way.