Marketing with Youtube

We live in a world where audiences demand visual content as their primary, secondary and tertiary forms of content. They would choose watching a video over reading any day. With the decline in engagement rates on other social media platforms and increase in video consumption, it is essential that marketers are on YouTube. 81% of businesses today use YouTube as part of their social media strategy and 90% of the world’s top 500 brands have at least one YouTube channel. However, just because you have a YouTube channel does not mean you have an effective YouTube content strategy. Let’s dive into the elements of an effective YouTube content strategy.

A business’s content strategy starts at the top of their channel with a channel trailer. A channel trailer is the first video user see so it should be a meaningful one. Some businesses tell their company story and others use their most viewed video as their trailer video. The next step in the content strategy is to experiment with different types of videos. 70% of users watch YouTube to learn something, 53% watch to be inspired or entertained and 67% watch to decide what to buy. Not only is It important to publish content that interests your audience, but it is important to publish content regularly and at optimal times.

Moving on to different types of videos to utilize, hosting YouTube Lives is a great way to let your audience in on an unfiltered, behind the scenes experience of your company. It is important to remind your audience that there are real people behind your brand. Another type of video to include is YouTube Shorts. YouTube Shorts are videos that are 60 seconds or less and give businesses the opportunity to start trends, be silly and spread more brand awareness. Capturing your audience’s attention on YouTube and sending them to your website is great, however you can also embed YouTube links into your website and send them to your channel to watch it.

Regardless of the type of video you use it is important to post quality content and keep your audience engaged. 25% of people who start a YouTube video leave within the first 10 seconds. Another thing to note is it is important to not allocate all your budget to producing the videos, save some for marketing your video after it is published.