All About Blogs

 If you’re reading this that means you already know a little bit about blogs. Today the use of blogs has exploded in popularity with 77% of internet users reading blogs. Blogs typically relate to a particular topic and consist of articles and personal commentary by one or more authors. Although most blogs have a similar format, you can find just about any category imaginable. Some of the most popular categories are fashion, fitness, cooking, crafting and lifestyle. Blogs give everyday people a voice and provide an easy way for anyone to share their opinions and idea with the world. However, blogs aren’t just great for personal use, they are also a great marketing tool. Let’s dive into why marketers leverage blogs.

Believe it or not, 55% of marketers use blogs as their top inbound marketing priority. After examining the benefits of blogs, it is no secret why blogs are a great tool to add to your marketing plan. Some of the benefits of blogging for marketers include increased brand awareness by reaching a large audience, humanizing the brand, facilitating word-of-mouth marketing and providing an easy way to keep customers up to date on industry trends and company products and services. Along with that blogs are great for creating meaningful and shareable conversations with customers, they rank well in search engines, they help brands establish trust with their customers by showing their expertise, they increase web traffic and generate leads.

Although there are many benefits to creating blogs and using them for marketing, there are also a couple disadvantages. Those disadvantages include the significant time commitment they require, the lack of instant payback, they constantly need updated, there is a significant saturation of blogs online and the ROI can be difficult to measure. Regardless of the marketing mix you chose, each platform is going to have pros and cons. Because of that, it is important to choose the platforms that best suite your company and audience. By utilizing the platform that best reach your target market, you are able to leverage the strengths of the platform and the disadvantages are not as big of a deal.