LinkedIn Pages

Is your company looking for a way to spread brand awareness, engage with employees and customers, and interact with a target audience? LinkedIn company page is just the place for that. However, it is not just a great resource for businesses, it is also very beneficial for professionals looking for a job. LinkedIn users gain insights into life inside a company and can apply for a job directly posted on the page. Those are two great reasons to use LinkedIn Company Page, however there are many more that we are going to dive into. LinkedIn Career Page is embedded within a company page and allows companies to highlight job opportunities and target top candidates.

The next is an extension of LinkedIn Company Pages. LinkedIn Showcase Pages allows brands to create pages to promote specific business lines, products or company initiatives. Using LinkedIn Showcase Pages gives companies the opportunity to target specific audiences with distinct messaging instead of posting all company-related content on a single company page to a broad audience. Amazon utilizes LinkedIn Showcase Pages to create separate pages for Amazon Services, Prime Video, Amazon Pay and many others.

Along with LinkedIn Showcase Pages, businesses can also leverage LinkedIn Product Pages to connect their product with LinkedIn professional networks to help generate leads and grow their business. Companies can post product descriptions, photos, videos, gather customer reviews and product endorsements. This also gives companies the opportunity to generate leads by including a call-to-action button where LinkedIn users can request a demo or be redirected to the company website.

Lastly, we are going to unpack how companies can use “My Company” to engage with employees. “My Company” was introduced in response to the COVID-19 pandemic offering a way for employees to stay connected even at a distance. “My Company” was a huge success and gave employees the opportunity to share, engage and connect with one another. Utilizing the pages that LinkedIn has to offer is a great way to leverage your business. It spreads brand awareness, allows you to engage with employees and customers, and interact with your target audience.