Advertising on Snapchat

 When you think of advertising on social media what’s the first thing that comes to mind? I bet not Snapchat, but maybe it should be. Snapchat users hold $4.4 trillion in spending power. These shoppers are willing to immerse themselves in new technology and use it to their advantage. Let’s dive into how to maximize Snapchat advertising to reach the right users.

Snapchat allows you to choose from over 300 audiences to reach those who fit your brand best. However, there are also some further ways to target your audience. The first is by behavior and interest, which is based on what they watch, what they buy and where they go. The second is by location, which can be narrowed by country, city or address. The last way is demographics, which is everything from age, gender, language, income to parental status.

After finding your target audience, it’s important to choose your ad format. Snapchat offers several ad formats. Those include Single image and video, collection ads, story ads, AR lenses, commercials and filters. Each ad format helps meet a different ad objective which include driving awareness, subscriptions, sales or downloads.

Now that you have your platform, target audience, ad format and objective, it's time to set a budget. Snapchat offers two ways to set a budget. The first way to set a budget is goal-based bidding. For goal-based bidding the snap ad is delivered at the lowest possible price by showing it to the users who are most likely to act. For automated bidding, Snapchat will set a bid amount on the brands behalf to automatically get the most goal actions. Now you are ready to launch your ad and track your results.